• Mission

    To connect Artisanal Tequila brands with consumers looking for carefully crafted products

  • Purpose

    To support the preservation of traditional production processes and sustainable practices that enhance the community

Our Story

Our story started in 2011 when Tracy started dating Andres’ sister-in-law. The connection with the family was immediate, and our mutual passion for enjoying good tequila with others expanded.

Andres is a seasoned executive in the beverage industry. He successfully managed many brands throughout his career, including developing and growing a wide range of Mexican products in the United States, like Sauza Tequila, Kahlua, Tecate, Carta Blanca, and Bohemia. Andres also had the opportunity to lead Sauza Tequila and Kahlua’s marketing globally, relaunching Tres Generaciones and reshaping the brand’s packaging design.

A native Californian and passionate cyclist, Tracy grew up in Southern California with a Mexican stepfather. His connection to and appreciation for tequila are deeply rooted in his heritage and love for Tequila. Tracy has solid sales and marketing experience working with lifestyle brands including Cannondale bicycles. He is also very knowledgeable on the technical side of the tequila industry.

Their passion for tequila has intensified throughout the years. Both have held countless tasting sessions with friends and family, as well as events educating tequila drinkers on how to have an excellent tequila experience and erase bad memories from trying low-end products during their college years.

For years, they have been on a quest for great tequila, emphasizing the liquid’s quality over packaging aesthetics.

Over the years, they have tried more than 150 different tequila brands and traveled to Mexico and the Tequila region several times. They are strong advocates of Artisanal Tequila and traditional production processes to create a better quality product. They believe that the United States market will fall in love with these products as they understand them better and as these tequilas become more available to them.